New old logo
As you may have noticed, rebranding is a common topic in this blog. Updating a logo to a more modern one is a common practice – everyone wants to be up to date and with the flow. But The Co-operative Group, also known as the Co-op, chose to take the road less traveled by instead reinstating a previous logo of theirs – one that is almost 50 years old!
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Posted in: Famous Brands, Logo Design,
A couple of months ago we have talked about how Larry the Twitter bird has been turned from a mascot-style logo into a flat monochrome shape over the years, and concluded that the simplification was all but inevitable in today’s design environment. Now, we have been proven right.
Posted in: Famous Brands, Logo Design,
Red is Original. Silver is Diet/Light. Black is Zero Sugar. Green is Life. That’s how it has always been… but soon, it shall no longer be so. Read the rest of this entry »
Posted in: Design, Famous Brands,
Does Rhode Island’s new logo, created by acclaimed designer Milton Glaser, really pale before this replacement created by local designer in 10 minutes?
New Rhode Island logo created by Milton Glaser
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Posted in: Famous Brands, Logo Design,
Tesla uses a logo with a double meaning to get around branding issue that prevented them from spelling out the word “sex” with the names of their new car models. Yes, really.
Posted in: Design, Famous Brands, Logo Design,
The changes underwent by Twitter’s bird logo demonstrate the popularity of cleaner, simpler logos in this day and age.
The famous (or infamous, depending on how you look at it) social media site Twitter is celebrating its tenth birthday. Over its ten years of existence, Twitter has gone through a multitude of logos. We have discussed some of them before, but very little weight in the article was given to the main attraction: Larry the Twitter bird itself, which has undergone some interesting changes over the course of its existence. This article aims to correct the oversight.
Posted in: Design, Famous Brands, Logo Design,
Palm Beach jeweler accuses actress Reese Witherspoon of plagiarizing her Magnolia Collection’s logo and using it for her clothing line Draper James.
Here we go again.
Like so many times before, the topic of the day is logo design plagiarism, or accusations thereof. This time, actress and producer Reese Witherspoon has come under fire for the logo of her clothing line, Draper James, which Jordann Weingartner, founder of the company I Love Jewelry, claims to be a copy of the logo she created for her Magnolia Collection.
The jeweler certainly does not mince her words, saying that Witherspoon “literally stole [her] magnolia”. While it’s hard to deny a resemblance between the two logos – both flower shapes with six petals and calligraphic initials in the center – Weingartner’s claims about the logo being her “artistic take on a magnolia” which “actually looks nothing like a magnolia” are slightly harder to swallow: viewed from above, these flowers can indeed have a very similar shape, thus the resemblance could potentially be coincidental. As we have said earlier on this blog, determining whether your logo has been plagiarized or simply inadvertently recreated by someone else is very difficult unless the logo in question has a very distinctive shape.
How ironic that the beautiful magnolia flower, often seen as a symbol of nobility and purity, would become the centerpiece of such a massive scandal.
About the Author:
Daniil Stoenko is a professional writer and translator who produced a variety of articles for LogoBee’s Logo Design Blog over the years.
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This set of 6 vintage-styled vector frames is available to download and use for free.
The file is in Illustrator CS format and can be easily integrated into your logo project or graphic design work.
Read the rest of this entry »Posted in: Design, Free Templates & Giveaways,
Anyone who has spent any amount of time on the Internet at all knows a deep, fundamental truth: the true purpose of the Web is not information, communication, or even porn: it’s looking at adorable kitty cats and sharing them with all your friends… and acquaintances… and people you’ve “friended” for no good reason at all… and complete strangers… basically with everyone who loves adorable kitty cats, which of course means absolutely everyone on the planet.
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Posted in: Design, Famous Brands, Logo Design,
The logo of everyone’s favorite Swedish flat-packed furniture retailer has changed very little since 1967. Though once-upon-a-time black and white, and for a short time red and white, the familiar blue workmark inside a yellow oval has been IKEA’s trademark since 1983.
But Scottish design firm Freytag Anderson thought it was time for a rebrand. In a recent issue of Icon Magazine, the design firm showcased its ideas for a new Ikea branding concept – and you know what? It makes perfect sense.
Posted in: Famous Brands, Logo Design,
Clients are often disappointed when designers fail to deliver the smart and witty logo design of their dreams... but the designer is not always at fault.
The above sample logo for a nonexistent company named “Killed Productions” has figured in many lists of the “coolest logos” around the internet, and for good reason. It’s smart, it’s short and it’s stylish, and you probably want a logo just like this one. Except, the name of your company is not “Killed Productions”, but, say… “Trevinson Technological Solutions”.
Can you see why that might be a bit of a problem?
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As a child of the 1980s, there are few logos of that era more recognizable to me than that of the Ghostbusters franchise. Sadly, the logo’s creator, Michael C. Gross, has died at the age of 70 after a battle with cancer.
Gross, a graphic designer and movie producer, in fact admitted that the Ghostbusters logo – the iconic image of the white ghost inside a red ‘no’ symbol – wasn’t his original idea, but he is remembered as the man who developed the concept and made it famous.
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As featured on the LogoBee blog just a couple of months ago, the designer of the logo for the Tokyo 2020 Olympic Games came under fire recently for allegedly plagiarising his design from the Théâtre de Liège in Belgium.
The artist Kenjiro Sano has vehemently denied that the logo was copied, saying he’d never even been to Belgium, let alone seen the logo before. Yet – under pressure from public opinion, and the threat of legal action by the Théâtre de Liège’s logo designer Olivier Debie – the International Olympics Committee (IOC) has taken the decision to withdraw Sano’s design.
So what will the logo be now?
In a controversial move, the IOC has announced a public competition.
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This is a very detailed tutorial on how to create a beautiful, custom vintage frame in just 5 minutes. There are a lot of steps involved in the process, but it is actually quite easy and fast to pull off once you master the technique.
