Every single one of the most successful brands in the world has a memorable logo – think of big names like McDonalds, Burger King, Coca Cola, and Apple just for starters.
Your company’s logo is the face of your business, the visual “hook” that helps customers to recognise you, recall what you do, and separate you from your competitors.
Technology firms Apple and Google are the most valuable brands on the planet, according to the results of a recent Interbrand report on the Best Global Brands.
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Internet search engine company Yahoo! has announced that it will soon be replacing its distinctive purple ‘exclamation point’ logo, but it will showcase a different logo every day before choosing the final design.
Yahoo! was founded back in 1995, right around the time that having access to the internet at home started to become popular with consumers. In the first year, the young start-up company experimented with some brightly colored designs (see below), which incorporated the signature exclamation point. As the brand became more popular – remember, this was before the days of Google, so Yahoo! quickly became one of the most popular internet search engines – it wasn’t too long before an established logo was introduced Read the rest of this entry »
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Apple, Microsoft, McDonald’s, Pepsi – these are all successful brands that we know and recognize – but the state of Colorado as a brand?
In an innovative effort to boost tourism, attract new business and give Colorado a recognizable identity distinct from its neighboring states, Colorado’s governor John Hickenlooper launched a competition to design and develop a branding concept that could be used on official documents, tourism websites and by local businesses.
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Fans of American Football team the New England Patriots will notice that something has changed about their team’s look recently – the logo.
The Patriots’ previous typographical logo was a swirling, old fashioned, blue-edged, white cursive font that has featured on team kit and merchandise since 1993 (see below left). This is now being dropped after 20 years in favor of a fresher, less traditional look for the 2013 season and beyond. The new logo will now feature a bolder, spikier, capitalized block font (below right), though will retain the blue color scheme to ensure some continuity, and while the font has become less curvy, the ‘Patriot’ logo – known to some as the ‘Flying Elvis’ – has become a little more rounded and now appears middle-bottom of the team’s name.
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Ever since Google bought the company for $12.5 billion, Motorola Mobility has gone though many ups and downs. Although, the most recent development is the most noticeable and is getting people talking.
It was confirmed that Motorola is leaving behind the simple red circle for something with more color variety. As you may notice from the image, the new logo boasts a multicolored circle with Motorola's signature M inside. I guess the company's web department is a little late, because the new design isn’t on its website yet. The font was altered as well. It used to be all capital letters and italicized. Now, it’s lowercase and using thinner lines. In addition, the logo now bears a tagline: “a Google company”. It must have been Google’s idea to add it in order to show who’s in charge now.
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By: Deborah Sweeney, CEO of MyCorporation.com
Nearly every small business owner knows how to plan – one of the first steps towards starting your own business is drafting a business plan. But few actually use that skill for anything beyond organizing their workday, or writing a proposal. Jobs like designing a logo really do benefit when the organic, creative process is focused with a plan. But since this is handled a little bit differently than that of a traditional business plan, what elements should be incorporated into a design plan?
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In this article, I wish to discuss some issues with abstract logo images and identifiable ones. We often get requests from clients asking to create an image that identifies their companies’ business. It is a perfectly proper request. But the client also wants it to be unique, something that no one else is using rather than a common and overused symbol. However, this creates a problem. What do you consider an identifiable symbol? A red cross, in North America, is associated with medical service and ambulance. When you see this symbol you recognize a medical service, despite the fact that it doesn’t show a hospital bed, a doctor treating a patient, or a car driving to a hospital. Most identifiable symbols do not really show the service, yet they are so commonly and often used that they become a standard. Now let’s get back to the client’s request. Take for example a dentist. What are the most common and standard symbols identified with dental health? A tooth and a toothbrush, obviously. When a designer receives a request from a dentist who wants an identifiable logo for his business, but doesn’t want to have overused symbols such as a tooth and a brush, what exactly is the designer to do?
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There is a big debate over the complexity of a logo. There are some obvious benefits to simple logos. They are by far the most versatile and easily identifiable. Just look at the logos of Apple, Sony, Honda, Nike, or Guci.
These logos are easy to reproduce in any size and any color, even black and white. They are easy to embroider or emboss on nearly any apparel or material. These logos are easy to make out from afar and easy to identify.
Not everything about simple logos is so great, though. It is extremely difficult to come up with a new shape and make it interesting. If you look at Nike’s logo, it is not a piece of art per say, but it is a unique shape, which makes the logo timeless and original.
From a client’s point of view paying money for a simple square or half a circle just isn’t worth it. We often hear our clients say: “Well this is not very creative” or “I could have made the same logo myself”. Indeed, simple logos (sometimes just a letter or a simple geometrical shape) just don’t look like much work has gone into them. And yet, take a look at the most famous and recognized logos out there: IBM, JVC, Google, DELL, IKEA...
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1) The company’s name is the inspiration for a lot of great logos!
What do the logos of Apple, FireFox, Taco Bell, Shell, Puma all have in common?
All of these logos include an identifying object directly related to the name. This technique presents its own benefits and challenges. The benefits are obvious: it is very easy to identify the company name just by looking at the symbol and it makes the logo look clever. It also makes it memorable. The challenges come into play if you have a company name similar to that of one already on the market. How do you make your “apple” look different?
2) There are logos with a recognizable object not associated with the company name.
For instance, Playboy, Starbucks, Lacoste, Bacardi, Michelin, Peugeot...
These logos have an identifiable image not related directly to the name of their company. This is really not less effective than the previous way, and many successful companies use this technique. Some of those logos have a hidden meaning or a story behind them, but if you don’t know that story already, it is usually hard to connect the dots: why is there an alligator on a fashion garment, exactly? Others can be related to the enterprise’s field of business. The Michelin Man logo was a great success. Even though it has no story behind it, it does convey the feel of a company producing tires filled with air. Usually, it’s very difficult for a designer to come up with an identifiable image not connected to the company name without getting some kind of story or meaning behind the concept.
One of the most important things for any business is to develop a brand. A brand is made up of a combination of everything your business entails, including; customer service, product quality, marketing materials, and of course, the logo. A brand is the way customers perceive your business and service as a whole. The logo on the other hand, is what identifies a business or product. It is the trademark symbol that quickly identifies who you are.
Having an eye-catching company logo is a great start to promoting your business, but how do you plan to connect with your target demographic once you have the logo? How will potential customers learn about your business? Traditional advertising media—television, radio, and print ads—can be cost-prohibitive for small businesses, and marketing on the Internet is easier said than done. That's why promotional products are such an attractive alternative to businesses just starting out.
Promotional Items Advertise When You Can't
We have all seen promotional items—custom t-shirts, printed coffee mugs, personalized water bottles, and so on—but have you stopped to consider just how powerful they are? For example, in the Advertising Specialty Institute's annual Impression Study, the organization found that the standard tote bag registers over 1,000 unique impressions every month! What's more, such items are often perceived as less "pushy" than traditional advertising forms. Indeed, promotional items represent the most effective form of ambient advertising available today.
To extrapolate the example above a little further, let's say each promotional tote bag costs $2. This would put the cost per impression at 0.002 cents a piece. When considering the life of the bag can run upwards of 2-3 years, the products become even more cost-effective. When comparing that to the cost of running a television ad, renting a billboard, or running a pay-per-click campaign, it's easy to understand why so many businesses employ promotional items as one of their marketing methods.
In addition to being cost-effective and effective ambient advertising, promotional items can also contribute directly to additional business for your company. The ASI study mentioned earlier also found that recipients of a promotional item were at least 50% more likely to do business with the company that had sent it. If that weren't enough, in simply receiving the gift, recipients' opinions of the company also improve. So whether your business wants to stir up some goodwill among your client base or needs to generate more sales this quarter, make sure you think strongly about ordering promotional items.
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Over the years, LogoBee has been designing logos and accumulating articles and resources for its clients. Finally, they've released a concise set of logo design tips to help you along with your project, and ensure that you end up with a logo that will perfectly suit your needs. So without further ado, here are LogoBee's top ten tips!
These are probably the best words of advice, and it ties into almost all of our upcoming tips. A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience. The logo is the ultimate 'elevator' pitch to your potential clients and business partners. You don't have time to recite your entire business plan in an elevator pitch, and the same concept applies to corporate logo design.
After making sure that you are dealing with a legitimate company there are few more points to look at:
-There are two different types of logo design companies that exist on the Internet:
One is a company that sells pre made logos. What they do is very simple. They design a collection of logos related to a particular field of business and if you like one of them you can buy it. These logos are mostly iconic logos, or have a special font in it. There is usually very little work done on these logos and are the cheapest that you will find. There are downsides to going this route. First: you have to be very cautious about registering or even thinking of registering this type of logo. These are pre-made logos and usually are sold to many different clients simultaneously which means you may not be the only company that owns the logo.
In the last 5 years, we have seen a prolific growth in the Internet industry. Every conceivable field of business has seen the advantages the internet has to offer. One of these industries is logo design , which interestingly is considered to be the fastest growing in the world. You can now order any type of design from the comforts of your home or office and everything is presented to you in a timely manner.
With every moral, prosperous company out there - there are plenty just waiting to take advantage of you.
