One of the most important things for any business is to develop a brand. A brand is made up of a combination of everything your business entails, including; customer service, product quality, marketing materials, and of course, the logo. A brand is the way customers perceive your business and service as a whole. The logo on the other hand, is what identifies a business or product. It is the trademark symbol that quickly identifies who you are.

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Having an eye-catching company logo is a great start to promoting your business, but how do you plan to connect with your target demographic once you have the logo? How will potential customers learn about your business? Traditional advertising media—television, radio, and print ads—can be cost-prohibitive for small businesses, and marketing on the Internet is easier said than done. That's why promotional products are such an attractive alternative to businesses just starting out.
 

Promotional Items Advertise When You Can't

We have all seen promotional items—custom t-shirts, printed coffee mugs, personalized water bottles, and so on—but have you stopped to consider just how powerful they are? For example, in the Advertising Specialty Institute's annual Impression Study, the organization found that the standard tote bag registers over 1,000 unique impressions every month! What's more, such items are often perceived as less "pushy" than traditional advertising forms. Indeed, promotional items represent the most effective form of ambient advertising available today.

Promotional Items Are Cost-Effective

To extrapolate the example above a little further, let's say each promotional tote bag costs $2. This would put the cost per impression at 0.002 cents a piece. When considering the life of the bag can run upwards of 2-3 years, the products become even more cost-effective. When comparing that to the cost of running a television ad, renting a billboard, or running a pay-per-click campaign, it's easy to understand why so many businesses employ promotional items as one of their marketing methods.

Promotional Items Drive Business

In addition to being cost-effective and effective ambient advertising, promotional items can also contribute directly to additional business for your company. The ASI study mentioned earlier also found that recipients of a promotional item were at least 50% more likely to do business with the company that had sent it. If that weren't enough, in simply receiving the gift, recipients' opinions of the company also improve. So whether your business wants to stir up some goodwill among your client base or needs to generate more sales this quarter, make sure you think strongly about ordering promotional items.

Microsoft Windows 8’s simplistic logo ushers tough times for logo design companies.

If you wish to receive a brief history of logo design fashion and graphic program capacities, all you need to do is to take a look at the gallery of Microsoft Windows’ logos. Read the rest of this entry »

Is any design that looks somewhat like yours necessarily stolen from you? When to be genuinely alarmed, and when to calm down?
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“Crime doesn’t pay”? LogoGarden proves an old saying wrong by obtaining 2 million dollars worth in financing, even after having been rightfully accused of design theft all over the internet.
Lately, LogoGarden and its unorthodox “design” tactics have been all over the internet, including our blog. You may remember our article on this infamous company  in which we discuss its habit of lifting logos from other logo designers and offering them to their clients for cheap. Read the rest of this entry »

Logobee is seeking creative writers and editors to write and publish blogs, features, or articles with a design theme. The main criteria for the material are to be original and oriented towards graphic design. Primarily logo design, stationery design, web design, print media and visual media design. You may include your credentials, but articles must contain LogoBee credentials as well, with a direct link to Logobee's home page,http://www.logobee.com. Besides writing the post you must also publish it online. We are willing to pay 20$ to 200$ per release, based on the originality of your post and its online placement. We are mostly targeting existing or future editors of diverse online media, blogs or forums. Upon request we can also provide you with some ideas for the post. LogoBee is a highly professional design firm with over 11 years of experience in the field. We have designed thousands of logos and brand identities throughout the world, and hundreds of websites. LogoBee has designers with over 25 years of experience in the field, and has a very deep knowledge of the subject. We believe this collaboration can produce very unique and useful material for the public. If you are interest please send us a message

Some alleged logo design companies, such as Logo Garden, blatantly rip off logos from other logo designers and sell them as their own.

You wouldn’t steal a purse.
You wouldn’t steal a watch.
But would you steal a logo?
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When it comes to branding your small business…it's a dog eat dog world out there!

Potential customers and clients are being bombarded by hundreds if not thousands of media messages every day. The savvy small business owner should seize any opportunity to grab the attention of the public and make a lasting impression.

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There are many different types of software available for graphic design work which can also be used for a logo design. Let's start by discussing the two types of digital imaging:

• The first type is a bitmap image system that you are probably most familiar with. This system of storing digital images is very simple. It is a "pixilated" version of the image. Basically it is a visual image divided by thousands of different colored dots and each dot has its own color and coordinate. It is a very memory consuming system, and of course the more dots you have stored in your image, the bigger and more detailed it will become.

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Over the years, LogoBee has been designing logos and accumulating articles and resources for its clients. Finally, they've released a concise set of logo design tips to help you along with your project, and ensure that you end up with a logo that will perfectly suit your needs. So without further ado, here are LogoBee's top ten tips!

Keep it Simple!

These are probably the best words of advice, and it ties into almost all of our upcoming tips. A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience. The logo is the ultimate 'elevator' pitch to your potential clients and business partners. You don't have time to recite your entire business plan in an elevator pitch, and the same concept applies to corporate logo design.

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After making sure that you are dealing with a legitimate company there are few more points to look at:

-There are two different types of logo design companies that exist on the Internet:

One is a company that sells pre made logos. What they do is very simple. They design a collection of logos related to a particular field of business and if you like one of them you can buy it. These logos are mostly iconic logos, or have a special font in it. There is usually very little work done on these logos and are the cheapest that you will find. There are downsides to going this route. First: you have to be very cautious about registering or even thinking of registering this type of logo. These are pre-made logos and usually are sold to many different clients simultaneously which means you may not be the only company that owns the logo.

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Often the designers will hit a roadblock when the exact vision of the client isn`t met. Rather than expecting the perfect logo on the first, second or even third time, look for elements in each of the samples that you like. Such elements can be fonts, color schemes, layouts, graphic elements. From there, you can make a note of the items you like from each sample (for example, the font in sample #3 with the color scheme of sample #8 and the layout in sample #4 etc….) The beauty of graphic design is that we can mix, match and change these things quickly.

Patience IS a virtue

When working on your project, it is important to consider that your logo design will, more often then not, take time. Logo design is a creative process, and it is important to remember that. Personally, I have dealt with patient clients and impatient clients, and I have found that trying to rush the process often results in the client not getting exactly what they asked for.

Beware!

In the last 5 years, we have seen a prolific growth in the Internet industry. Every conceivable field of business has seen the advantages the internet has to offer. One of these industries is logo design , which interestingly is considered to be the fastest growing in the world. You can now order any type of design from the comforts of your home or office and everything is presented to you in a timely manner.

With every moral, prosperous company out there - there are plenty just waiting to take advantage of you.

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You have developed your business idea, finished your market research, and now you need to decide on a name. The name must earn your potential customer's attention and trust. Start considering names in the beginning stages once you have determined your field of business. Use a serious name for a serious company. Use a fun name for creative company or a company that markets children.

Before you finalize your company's name, consider logo design concepts. They are difficult to capture on the first try. This is why a company should provide a designer with more information than just the company name. Consider the type of qualities you would like your company to portray. There are various logo design styles that portray different qualities. If you want to represent a very aggressive, high tech, corporate, and cutting-edge company, you should not come up with the name like 'Sloopy' or 'Scroochy'. Belive it or not, some of the names for clients in the past have been so inappropriate that it is not worth mentioning. The logo would look like Tinker Bell in a hockey Helmet!

Here are a few of the most important rules to consider when coming up with the best possible name:

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Now the most important part is to get the concept for a logo. It is almost the same process as selecting the name. First you have to determine what your logo should say about your company. There are many different ways to represent a company.

•You may come up with an image related to a business like a house for a real estate company, or a car for a car dealership

•You could use just an abstract image representing the company`s philosophy. For example some kind of blocky image would suit a stable trustful company or even just a pyramid. A very dynamic image with orbits and swooshes, sparks, particles could be used for a very modern, young, high-tech company to represent electrical activities or just cutting edge meteoritic technology.

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