As some of you may know, Yahoo is in the process of replacing their old logo. Right now, the company is showcasing 30 different logo designs over 30 days, one logo every day. We are not sure how the selection process works, as we couldn't find any user voting feature on the site. The big reveal is scheduled for September 5th! There are no news on who designed the samples or who will be making the final decision.

Here at LogoBee, we've decided to experiment with a few ideas of our own. Here is a list of 6 logo samples designed by our team. Their styles vary from conservative to liberal. Personally, we believe a simple cleanup of the old logo (removing all the serif add-ons on the letters) would be a good choice for Yahoo.

When I’m not indulging my interest in design by writing blog posts for LogoBee, the main ‘hat’ I wear is my ‘science communications hat’. I am currently working at a university in central England, where I write about the plant science research that is happening in the UK. Plants fascinate me – they are beautiful, vital, intricate and complex – but it’s not often that I get to write about them in anything other than a fundamental science capacity.

photo by Alain Charbonneau

So, I was excited to learn about the Mosaïcultures festival that is currently happening in Montréal until the end of September – it combines plants, science AND art from around the world! Read the rest of this entry »

Businesses often decide on a change of image when a new leader takes the reins – out with the old and in with the new in more ways than one, so to speak. This was certainly true when Karen L. Gould became the new President of Brooklyn College, a higher education institution that forms part of the City University of New York.

According to sources, Gould, the first female President in the college’s 80-year history, felt that the former College logo ­– a silhouette of the campus’ imposing Georgian clocktower (see below left) – was “too phallic”.

Internet search engine company Yahoo! has announced that it will soon be replacing its distinctive purple ‘exclamation point’ logo, but it will showcase a different logo every day before choosing the final design.

Yahoo! was founded back in 1995, right around the time that having access to the internet at home started to become popular with consumers. In the first year, the young start-up company experimented with some brightly colored designs (see below), which incorporated the signature exclamation point. As the brand became more popular – remember, this was before the days of Google, so Yahoo! quickly became one of the most popular internet search engines – it wasn’t too long before an established logo was introduced Read the rest of this entry »

Apple, Microsoft, McDonald’s, Pepsi – these are all successful brands that we know and recognize – but the state of Colorado as a brand?

In an innovative effort to boost tourism, attract new business and give Colorado a recognizable identity distinct from its neighboring states, Colorado’s governor John Hickenlooper launched a competition to design and develop a branding concept that could be used on official documents, tourism websites and by local businesses.

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You don’t have to be a fitness freak or health guru to realize that nutritional drinks are a hot trend right now. Energy drinks, protein shakes, lactose-free milk, power juices – nobody seems to drink plain water anymore!

A travesty to feminism, or harmless fun? Love it or hate it, whatever your view, there’s no denying that the Hooters chain of restaurants is certainly iconic. The great-tasting chicken wings, the cold beer on tap, the warm and friendly atmosphere – oh yes, and the Hooters Girls with their skimpy orange shorts and tight white t-shirts!

Fans of American Football team the New England Patriots will notice that something has changed about their team’s look recently – the logo.
The Patriots’ previous typographical logo was a swirling, old fashioned, blue-edged, white cursive font that has featured on team kit and merchandise since 1993 (see below left). This is now being dropped after 20 years in favor of a fresher, less traditional look for the 2013 season and beyond. The new logo will now feature a bolder, spikier, capitalized block font (below right), though will retain the blue color scheme to ensure some continuity, and while the font has become less curvy, the ‘Patriot’ logo – known to some as the ‘Flying Elvis’ – has become a little more rounded and now appears middle-bottom of the team’s name.

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Ever since Google bought the company for $12.5 billion, Motorola Mobility has gone though many ups and downs. Although, the most recent development is the most noticeable and is getting people talking.

It was confirmed that Motorola is leaving behind the simple red circle for something with more color variety. As you may notice from the image, the new logo boasts a multicolored circle with Motorola's signature M inside. I guess the company's web department is a little late, because the new design isn’t on its website yet. The font was altered as well. It used to be all capital letters and italicized. Now, it’s lowercase and using thinner lines. In addition, the logo now bears a tagline: “a Google company”. It must have been Google’s idea to add it in order to show who’s in charge now.

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By: Deborah Sweeney, CEO of MyCorporation.com

Nearly every small business owner knows how to plan – one of the first steps towards starting your own business is drafting a business plan. But few actually use that skill for anything beyond organizing their workday, or writing a proposal. Jobs like designing a logo really do benefit when the organic, creative process is focused with a plan. But since this is handled a little bit differently than that of a traditional business plan, what elements should be incorporated into a design plan?

Why does Rapid Realty reward employees for getting the company’s logo tattooed anywhere on their body?

Image source: mix967.ca

The concept of the “human billboard” is not exactly novel. We have all seen people sandwiched between a couple of boards, or racers proudly wearing dozens of logos all over their clothes. It is only logical the next step would be logos tattooed directly on someone’s body.

I don’t like any of the samples I have received! This company must be terrible!

Sometimes you can receive a group of samples that just don’t appeal to you, it happens. Most of the time a client doesn’t know or can’t precisely describe what kind of logo he wants or what image he is looking for. For that reason, a good designer will try to question the client as much as possible regarding their preferences and tastes in logos, but this is not always sufficient. Also note that sometimes an idea may seem good at first thought, but looking at the results on paper you could realize that you don’t like them at all. It is natural to get upset if you have received a package of samples that don’t suit you, but it`s important to understand that since you are not buying a premade product, bad surprises are not impossible nor improbable. Look at a batch of bad initial samples as just another step towards a great final design. It is highly unlikely that you will utterly hate everything about the samples presented. You can pick and combine different elements from them - font, color, object, layout – into one great logo. Even if the samples are really terrible, you could tell the designers precisely what you don’t like about them, which will help them avoid similar mistakes in the next samples. A bad batch of samples, depending on your view of it, can be a glass half empty or a glass half full. It’s a setback, perhaps, but the second round has a much greater chance of success.

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In this article, I wish to discuss some issues with abstract logo images and identifiable ones. We often get requests from clients asking to create an image that identifies their companies’ business. It is a perfectly proper request. But the client also wants it to be unique, something that no one else is using rather than a common and overused symbol. However, this creates a problem. What do you consider an identifiable symbol? A red cross, in North America, is associated with medical service and ambulance. When you see this symbol you recognize a medical service, despite the fact that it doesn’t show a hospital bed, a doctor treating a patient, or a car driving to a hospital. Most identifiable symbols do not really show the service, yet they are so commonly and often used that they become a standard. Now let’s get back to the client’s request. Take for example a dentist. What are the most common and standard symbols identified with dental health? A tooth and a toothbrush, obviously. When a designer receives a request from a dentist who wants an identifiable logo for his business, but doesn’t want to have overused symbols such as a tooth and a brush, what exactly is the designer to do?

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There is a big debate over the complexity of a logo. There are some obvious benefits to simple logos. They are by far the most versatile and easily identifiable. Just look at the logos of Apple, Sony, Honda, Nike, or Guci.

These logos are easy to reproduce in any size and any color, even black and white. They are easy to embroider or emboss on nearly any apparel or material. These logos are easy to make out from afar and easy to identify.

Not everything about simple logos is so great, though. It is extremely difficult to come up with a new shape and make it interesting. If you look at Nike’s logo, it is not a piece of art per say, but it is a unique shape, which makes the logo timeless and original.

From a client’s point of view paying money for a simple square or half a circle just isn’t worth it. We often hear our clients say: “Well this is not very creative” or “I could have made the same logo myself”. Indeed, simple logos (sometimes just a letter or a simple geometrical shape) just don’t look like much work has gone into them. And yet, take a look at the most famous and recognized logos out there: IBM, JVC, Google, DELL, IKEA...





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1)      The company’s name is the inspiration for a lot of great logos!
What do the logos of Apple, FireFox, Taco Bell, Shell, Puma all have in common?





 

All of these logos include an identifying object directly related to the name. This technique presents its own benefits and challenges. The benefits are obvious: it is very easy to identify the company name just by looking at the symbol and it makes the logo look clever. It also makes it memorable. The challenges come into play if you have a company name similar to that of one already on the market. How do you make your “apple” look different?

2)      There are logos with a recognizable object not associated with the company name.
For instance, Playboy, Starbucks, Lacoste, Bacardi, Michelin, Peugeot...





These logos have an identifiable image not related directly to the name of their company. This is really not less effective than the previous way, and many successful companies use this technique. Some of those logos have a hidden meaning or a story behind them, but if you don’t know that story already, it is usually hard to connect the dots: why is there an alligator on a fashion garment, exactly? Others can be related to the enterprise’s field of business. The Michelin Man logo was a great success. Even though it has no story behind it, it does convey the feel of a company producing tires filled with air. Usually, it’s very difficult for a designer to come up with an identifiable image not connected to the company name without getting some kind of story or meaning behind the concept.

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