When it comes to branding your small business…it's a dog eat dog world out there!

Potential customers and clients are being bombarded by hundreds if not thousands of media messages every day. The savvy small business owner should seize any opportunity to grab the attention of the public and make a lasting impression.

One of the most important aspects of branding your business is having an attractive, easily recognizable and memorable logo. When you use a superior service like Logo Bee, you know their team will give you a sharp-looking design that reflects your marketing message and the unique style of your company. You put it on your business cards, website, print advertising, t-shirts and more!

But have you ever thought about the advantages of using a custom logo on your business checks?

Here are three of the biggest benefits:

1. Better than Business Cards: In some ways, handing someone a business check is a more effective marketing strategy than handing them your business card. Lots of business cards get stuffed in wallets and forgotten about. The most you can hope for is that it gets saved in a rolodex somewhere. However, people play close attention to business checks. They're actually worth something, after all. If your QuickBooks Checks or manual checks feature an eye-catching logo along with contact info for your business, it could very well lead to more sales.

2. More Eyes on Your Information: You can assume that only the person receiving your business card or direct mail piece will ever see it. But with business checks, it will end up in the hands of multiple individuals. Let's say you buy some office supplies. Then you write out a manual business check and give it to the cashier. The cashier sees it before the check is passed on to a manager and/or the accounting department. Then it is sent to the bank were employees there are exposed to your marketing message.

3. Kill Two Birds With One Stone: The best thing about adding a custom logo to your checks is the fact that you get a bigger bang for your buck. Checks are something your business needs anyway, so why not get a little extra exposure for your company? When people see your slick custom logo on a check, they'll be more likely to remember your business the next time they need the product or service you offer.

Some websites that sell checks online, such as Check Advantage, allow you to add a logo when you order business checks. You can often choose between a stock logo or upload your own custom logo. Choosing the custom logo option is a much better marketing strategy because it sets you apart from the competition.

Make sure you also add important contact information such as your web address, phone number or even a company slogan to maximize the marketing power of your new checks!

Author Bio: Kasey Steinbrinck writes about small business and personal finance for online check printer Check Advantage. They offer business checks and personal checks for up to 75% less than your bank.