Every single one of the most successful brands in the world has a memorable logo – think of big names like McDonalds, Burger King, Coca Cola, and Apple just for starters.

Your company’s logo is the face of your business, the visual “hook” that helps customers to recognise you, recall what you do, and separate you from your competitors.

The aforementioned companies – all of which are global, multibillion dollar enterprises – have the luxury of an almost unlimited budget when it comes to logo design, branding and marketing, but what about the little guy? How does the self-employed entrepreneur, the start-up business with barely a penny to rub together, get a great logo?

Of course, I’d highly recommend LogoBee’s services, but there are many options that should each be considered on their own merits. You could design a logo yourself, call in a freebie favor from a friend, choose a freelance graphic designer from any number of online portals, or go with an established branding agency.

Whichever design route you choose to go down, there’s one important thing to remember that could save you a lot of stress in the beginning: your relationship with your graphic designer is not and should not be a one-time deal. There are very few big-name brands that have exactly the same design now compared to when they first started.

Just as your company will evolve, change and hopefully grow over time, so too will your logo, so make sure to choose a logo designer who is going to be around in the next few years, who sees potential in your brand, and who has plenty of creative ideas to help your brand grow.

About the Author:

Although her primary niche is in scientific writing and editing, freelance writer Lisa Martin is also a creative type with an eye for design. She regularly works alongside graphic designers and as such has a keen interest in the development of logos and branding.