BMW just announced it`s new logo design update. As it seems they follow the common trend in a logo design industry. Simple, Geometric, 1-2 colors design. I personally appreciate such design. From a designer point of view, this style somewhat limits the creative ability to design new and exiting logo styles and ideas. As many brands will follow in the same creative direction, it will be hard to come with more and more new geometric and simple designs. As a designer myself with over 25 years of experience in a logo design industry I may say creating a simple and original logo is way more difficult than it may seems. For once you cannot repeat someone else’s design and the challenge of creating a new simple geometric shape is incredible. But as always creativity is limitless and always looking forward for the new trend.

About the Author:

Pavel Rokhmanko is the owner of LogoBee, with over 20 years of experience in the field of logo design.