Logo design for a coach/counselor who helps people get past mental blocks and fears in order to enjoy life to its fullest.
Set against a morning sun, a human shape can be seen running joyously, celebrating life. Curved lines and smooth colors like green and yellow are traditionally used to convey the idea of nature and peace.
The client wanted an stylized, gender-neutral logo geared for ages 45-65. The original idea was to have the figure leaping over the sun, but the final logo ended up modifying this idea a little. The client stated that "mountains could or could not be in there" and that was is very important to "capture the brightness/emanation of the sun".