Logo design for an upscale boutique that specializes in men's custom clothing, shoes and accessories.
A straightforward "company name + slogan" logo, but framed in chic flowery patterns. The black-and-white conveys the impression of a formal company, with just a small drop of color to imbue the logo with life.
The client wanted to see a logo featuring the company's business name. Oval and round shapes were considered good, squares were to be avoided. Above all else, the client wanted an elegant and classy logo, as opposed to "anything clownish".