50 Logo Design Styles And Techniques
November 27th, 2013
There is no one true approach to logo design. A wide variety of design styles and techniques can be employed by designers in their efforts to create a memorable logo. In this article, we try to make an inventory of every different category a logo can fall into. You will notice that style, layout, form, technique and subject elements are all included. Logos typically fall into a combination of these categories - it is virtually impossible to see a logo fall into only one of them. For example, a logo can be a unique font with multicolored letters, a 3D graphic with gradients to spice it up, or an animal drawn in a childlike manner.
Some say that creativity consists in the ability to take several oft-used elements and to arrange them in a whole new way. This is certainly the case in logo design. Even though none of these categories individually is very original on its own, great logo designers will take a few of them and creatively combine them into something unique and outstanding.
1. Separate icon
2. Unique font
3. One letter graphic
4. Initials
5. Integrated graphic and text
6. Crest
7. Seal
8. Text in shape
9. Cursive text
10. 3D graphics
11. Symmetry
12. Transparency
13. Gradient
14. Outline
15. Illustration
16. Basic shape
17. Negative space
18. Cartoon character
19. Mascot
20. Stamp
21. Logo label
22. Pattern
23. Hidden object
24. Double meaning
25. Symbol
26. Ornament
27. Victorian
28. Art deco
29. Vintage
30. Multicolored abstract
31. Industrial
32. Western
33. Elements collage
34. Multicolored letters
35. Black outline
36. Brushstroke
37. Ink and pen graphic
38. Lithography
39. Tribal art
40. Folk
41. Graffiti
42. Grunge
43. Childlike
44. Watercolors
45. Mosaic
46. Offset
47. Animal
48. Flags
49. Origami
50. Blended lines
If you have any suggestions for other logo design styles and techniques that we have not mentioned, you're welcome to leave a comment and tell us what you think!