Changing the face of your company – is it worth it?
February 19th, 2010

On the left, the current Spartans' logo. On the right, the proposed new one.
Changing a logo is not a simple task, and it’s rarely even useful.
There are monetary concerns, for one thing. Changing a logo means that you have to replace the old logo by the new one on all products related to your company. This is a small concern for internet firms whose logo only appears online, but for a team like the Michigan State University’s Spartans, it means replacing all the uniforms, souvenirs etc.
However, even more importantly, when you alter your logo, it’s the whole image of your company that you change.
Posted in: Branding & Marketing, Branding Tutorials, Design, Logo Design, Marketing Tutorials,



LogoBee, Inc. did not hibernate during the cold winter; rather they brainstormed and created arguably the best graphic design package available. LogoBee took their top-quality logo, web and stationery design services and mixed them all together to form the ‘BundleBee’, which explodes on to the scene with the force of a supernova!