Summer is in full swing! To celebrate the warm season, we have prepared a special treat for you: a set of six summer-themed frames available to download and to use for free.

With imagery such as seashells, sea stars and flowers, these bright and colorful frames can be easily integrated into your logo project or graphic design work, and are bound to evoke the idea of a happy summer vacation.

 

Please click here to download

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Red is Original. Silver is Diet/Light. Black is Zero Sugar. Green is Life. That’s how it has always been… but soon, it shall no longer be so.

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Tesla uses a logo with a double meaning to get around branding issue that prevented them from spelling out the word “sex” with the names of their new car models. Yes, really.

 

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The changes underwent by Twitter’s bird logo demonstrate the popularity of cleaner, simpler logos in this day and age.

 

The famous (or infamous, depending on how you look at it) social media site Twitter is celebrating its tenth birthday. Over its ten years of existence, Twitter has gone through a multitude of logos. We have discussed some of them before, but very little weight in the article was given to the main attraction: Larry the Twitter bird itself, which has undergone some interesting changes over the course of its existence. This article aims to correct the oversight.

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Palm Beach jeweler accuses actress Reese Witherspoon of plagiarizing her Magnolia Collection’s logo and using it for her clothing line Draper James.

 

Here we go again.

Like so many times before, the topic of the day is logo design plagiarism, or accusations thereof. This time, actress and producer Reese Witherspoon has come under fire for the logo of her clothing line, Draper James, which Jordann Weingartner, founder of the company I Love Jewelry, claims to be a copy of the logo she created for her Magnolia Collection.

The jeweler certainly does not mince her words, saying that Witherspoon “literally stole [her] magnolia”. While it’s hard to deny a resemblance between the two logos – both flower shapes with six petals and calligraphic initials in the center – Weingartner’s claims about the logo being her “artistic take on a magnolia” which “actually looks nothing like a magnolia” are slightly harder to swallow: viewed from above, these flowers can indeed have a very similar shape, thus the resemblance could potentially be coincidental. As we have said earlier on this blog, determining whether your logo has been plagiarized or simply inadvertently recreated by someone else is very difficult unless the logo in question has a very distinctive shape.

How ironic that the beautiful magnolia flower, often seen as a symbol of nobility and purity, would become the centerpiece of such a massive scandal.

 

About the Author:

Daniil Stoenko is a professional writer and translator who produced a variety of articles for LogoBee’s Logo Design Blog over the years.

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This set of 6 vintage-styled vector frames is available to download and use for free.

The file is in Illustrator CS format and can be easily integrated into your logo project or graphic design work.

Please click here to download

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This is complete collection of 55 Olympic games logos and graphics SINCE 1896.

 

 

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In an effort to keep up with the changing and varied needs of travelers, Best Western is the latest hotel chain to undergo a facelift.

No longer to be known as Best Western International, the chain will now be called ‘Best Western Hotels & Resorts’, reflecting the variety of property types on offer around the world – and some new ones.

The old Best Western logo

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Any custom logo design company worth its salt will tell you that the key to creating a successful logo is good communication with the customer. In order to provide the client with a variety of logos to choose from, it is very important for a designer to understand said client’s preferences. The only way to accomplish this is to ask the right questions, such as…

1.       What is the name of your company? This one is obvious enough. Often, the name of the company will play a major role in deciding what will be represented on the logo – sometimes, the name itself is the logo. Even if that is not the case, the name of the company is incorporated into the logo more often than not. Even the simple question of whether the company’s name is long or short plays a major role in deciding the type of logo to be created.

2.       Which words in the company name do you want to emphasize? If the company name consists of multiple words, the client may not wish to give equal billing to all of them, especially since that might make an unnecessarily bloated logo. Some words will be made to stand out while others will be given minimal priority.

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Though the news was somewhat overshadowed by Google’s new logo launch this week, another big corporation has decided to go for a rebrand.

To mark its $4.4 billion acquisition by AOL, Verizon recently engaged design consultancy Pentegram to come up with a new logo for the telecommunications giant.

 

 

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I recently wrote about Alphabet, the new holding company that now owns Google and some of its subsidiaries. With this major change in structure, you could have predicted that Google itself would soon undergo a rebrand.

It happened.

As I opened up my internet browser on Monday, I noticed that the Google logo on my search engine home page looked a little different. At first I assumed it was a Doodle, another creative play on the original design to commemorate some significant event or another. I soon realized however, this is Google’s new look.

 

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The big news in the business world this month was that Google has a new owner: a holding company called Alphabet. What does this mean for the world’s favourite search engine?

Well, not much really.

Users of the company’s services won't notice any difference at all. Alphabet, which is owned by Google’s founders Larry Page and Sergey Brin, is simply a chance to reorganize assets and mitigate risk on the stock market.

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In my mind, the Mini has always been a fun car – quirky, full of personality and always iconic. Think The Italian Job, Austin Powers’ “GR8 SHAG” model, and even Mr Bean’s classic beige number.

 

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Though perhaps not a brand you’d immediately recognize on The Logo Quiz, Logitech is a computer peripherals company that has been around for over 35 years. Sat quietly sat in the backseat of its glitzier competitors, Logitech has been churning out useful, if not scintillatingly exciting devices since 1981.

Their products may not be as sexy as an Apple Watch – well, as sexy as an Apple anything, really – but that didn’t matter because everyone needs a mouse. In fact, if it hadn’t been for Logitech, we might all still be using the cursor keys to move around our screens.

 

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