Advertising in the world of sport is big business. Not only are there advertisements on and around the pitch or court, but almost every single athlete or sports personality also wears at least one sponsored brand on their clothing.

In British football (soccer), every team has a big corporate sponsor, ranging from telecommunications companies to financial institutions to airlines to high street brands. In short, almost any company that has enough cash to pay for the publicity can bid to feature on the front of a team’s kit.

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In 2009, Pepsi spent a rumored one million dollars to revamp their logo design. The company was ridiculed in the mainstream media for the exuberant amount of money it spent and insult was added to injury when graphic design artist Lawrence Yang further ridiculed the design by creating a sketch of an obese “Pepsi Man,” highlighting the negative health effects of sugary soft drinks.

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Once upon a time, sports fields were green. Sometimes with subtle stripes mown into the lawn, and white painted boundary lines approproate to the sport, but in general, pitches were green as grass.

But advertising at sporting fixtures has become such big business that companies must now be increasingly innovative with their product placement.

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Movie rental subscription service Netflix has been around now for almost twenty years. A lot has changed during that time; mostly recently Netflix’s logo design.

When Netflix first started, the only way you could use it to watch movies and TV box sets was to create a wishlist of titles online, and then wait for the physical DVDs to be delivered to your door. Back then, in the late 1990s, Netflix’s logo was designed to catch the eye among the other envelopes that arrived in the mail; it was all bold, shadowed type and a bright red, black and white pallette.

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The south-west of England is generally considered a sleepy part of the country. Far away from the hustle and bustle of the capital, London, it’s more renowned for its beaches, laid back lifestyle, and lack of highways.

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The Canadian city of Halifax is the latest to join the growing trend for new logos.

Commissioned by Halifax Regional Municipality and designed by branding agency Revolve Branding, the logo is part of a whole new branding strategy, which was unanimously supported by members of the Executive Standing Committee.

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I recently read an article in the Wall Street Journaldiscussing the problem of fraud in online advertising. It’s a practice I have known about for a while, but the article really highlighted the impact it can have on companies, especially those that rely heavily on digital marketing.

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When I was younger, everyone – everyone! – wanted a pair of Reebok Classic running shoes. In fact, this particular model of shoe was quite inappropriate for running and seemed to wear out a little too quickly for my pestered and cash-strapped parents’ liking, but for some reason – along with an Adidias tracksuit, these shoes were all the rage among teenagers in mid-1990’s Britain.

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Hipster, artist, DJ and now fashion designer Heron Preston has been on the New York City scene for a few years now, and has recently been credited with starting a trend for wearing clothes emblazoned with multiple logos.

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Recently, companies revealing their new logo designs have started to try and do so in increasingly innovative ways.

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Social networking and ‘microblogging’ site Twitter has been around for just 7 years, and when it was launched many questioned whether it would take off given the huge popularity of Facebook.

Yet Twitter has become a social revolution. Via the main website, and various apps and clients, Twitter has over 500 million registered accounts and handled an estimated 1.6 billion search queries in 2012.

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Guest blogging is pretty common these days, but guest logo design? That’s a new one on me!

But that is exactly what Stephanie Germanotti – better known as Lady Gaga – did for the website of popular US newspaper USA Today on Monday.

 

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Dreamers Ink Aesthetics, recently rebranded as DIA, could just be the epitome of New York City cool.

This Manhattan-based design agency, located in the trendy Little Italy district, has worked with some of the biggest names in the biz. Clients have included Google, Nissan, Nike, Nokia, Revlon, Kraft and many more recognizable brands.

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Sports fans are known for their passionate tempers and fierce rivalries at games, but something off the pitch has got American football fans hot under the collar recently: the issue of what to call their team.

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Irina Blok may not be a familiar name to most of us, but if you’re the owner or user of an Android smartphone or tablet, then you’ll certainly be familiar with her most famous design creation – the ‘little green man’.

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