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When sports logo design goes wrong

July 12th, 2017

 

The importance of any logo is impossible to overstate, but sports teams’ logos are in a league of their own. Just think of all the places they appear: the players’ uniforms, memorabilia sold to fans, the team’s home stadium, live on air during televised matches, and so on. A company getting a bad logo is always an unfortunate event at the very least, but a sports team getting a bad logo is nothing short of a catastrophe. This does not stop teams from occasionally ending up with some real stinkers.

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Logo plagiarism: the devil is in the details

March 29th, 2017

Logo design plagiarism controversies are one of the most common topics our blog deals with. However, even as we defend some designers and accuse others, you may have noticed that we have never approached things from a purely legal perspective. Why?

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How simple is too simple in logo design

January 26th, 2017

If you are a fan of tennis, you are probably following the Australian Open, and if so, you may have noticed that just about everyone, aside from Federer, seems to be wearing the same Nike outfit for whatever reason, right down to the sneakers! Not exactly convenient for telling one athlete from the other. How funny that the logo for the tournament should suffer from the exact same issue as well?

 

The updated logo of the Australian Open has made very few fans so far. According to a poll conducted by The Huffington Post Australia, 66 percent of respondents prefer the old logo over the new one. The overwhelming opinion is that the replacement simply fails to convey the essence of the tournament as well as the old logo – depicting a tennis player in the glare of the scorching Australian sun – did.

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Freudian slip-ups: the most sexually suggestive logos

December 20th, 2016

If father of psychoanalysis Sigmund Freud is to be believed, the human mind revolves mostly around sex. Looking at some of the logos on today’s list, it’s easy to see where he was coming from – no pun intended. None of them have been created for companies that deal in sexually explicit goods and services, yet they look like they might as well have been. Whether their designers’ sexual urges and frustrations drove them to subconsciously draw genitalia or whether the viewers’ perverted minds caused the misinterpretation of completely innocent designs matters little – one way or another, one they still prove Freud was right.

 

A word of warning: this article does contain some suggestive imagery and potentially inadequate language, and may be considered mildly NSFW depending on the standards of your workplace.

 

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FIFA 2018 World Cup mascot: The secret dark side of Zabivaka

October 26th, 2016

 

Out of the three prospective official mascot designs for the upcoming 2018 FIFA football World Cup in Russia, Zabivaka the wolf was chosen by a landslide, easily beating the competition – a tiger and a cat. He is a charismatic character, whose official biography describes him as “charming, confident and social”, and as “a fair player, [who] values his team members and respects his opponents”. Yet, unbeknownst to most translators, his name tells a different story…

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Meetup's new logo: Beyond the nametag

October 5th, 2016

 

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Critique of the 2020 Tokyo Olympics' new logo design

August 26th, 2016

You may remember the story of the logo designed by Kenjiro Sano for the 2020 Olympics. The designer was accused of plagiarism by the Théâtre de Liège in Belgium. Sano denied the allegations, and I for one believe that the similarity of the two logos was coincidental, as the basic elements they use can be found in abundance in many types of art.

I would now like to bring your attention to the new, officially approved logo for the 2020 Tokyo Olympics. I feel like this concept is a little too similar to the logo of the 1972 Munich Olympics. In any case, though some people might prefer the new logo, in my opinion, the initial concept had more originality going for it. It looked unique in its own way and had more thought put into it.

 

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Free Illustrator Brushes - Summer Collection

August 10th, 2016

 

The follow-up to our summer-themed frames is finally here! This time, we have a set of brushes for you to use at your convenience! They are more flexible than fixed frames, so you can do so much more with them!

You can easily reshape your frame…

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6 free summer-themed frames

July 13th, 2016

 

Summer is in full swing! To celebrate the warm season, we have prepared a special treat for you: a set of six summer-themed frames available to download and to use for free.

With imagery such as seashells, sea stars and flowers, these bright and colorful frames can be easily integrated into your logo project or graphic design work, and are bound to evoke the idea of a happy summer vacation.

 

Please click here to download

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Netflix's New Logo: Double Trouble?

June 28th, 2016

 

Seems like the lion’s share of the articles in our blog consists of a) companies replacing their iconic logos by more app -friendly ones (usually to the great displeasure of the public) and b) logo design plagiarism controversies. So today, as a special treat, we’re covering a case that merges both! Except the logo is not actually being replaced. And there’s not really a plagiarism controversy. Don’t worry, it will all become clear in a moment.

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In with the old logo design?

June 2nd, 2016

New old logo

As you may have noticed, rebranding is a common topic in this blog. Updating a logo to a more modern one is a common practice – everyone wants to be up to date and with the flow. But The Co-operative Group, also known as the Co-op, chose to take the road less traveled by instead reinstating a previous logo of theirs – one that is almost 50 years old!

 

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Insta Indignation

May 17th, 2016

 

A couple of months ago we have talked about how Larry the Twitter bird has been turned from a mascot-style logo into a flat monochrome shape over the years, and concluded that the simplification was all but inevitable in today’s design environment. Now, we have been proven right.

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Coca-Cola Comparable Cans Cause Controversy

May 3rd, 2016

 

Red is Original. Silver is Diet/Light. Black is Zero Sugar. Green is Life. That’s how it has always been… but soon, it shall no longer be so.

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Cooler and Controversial logo design

April 5th, 2016

Does Rhode Island’s new logo, created by acclaimed designer Milton Glaser, really pale before this replacement created by local designer in 10 minutes?

 

New Rhode Island logo created by Milton Glaser

 

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Double Entendre

March 29th, 2016

Tesla uses a logo with a double meaning to get around branding issue that prevented them from spelling out the word “sex” with the names of their new car models. Yes, really.

 

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