An artistic initials-based logo designed for a marketing consulting firm
The icon in this logo is based on the initials of the company name, Results Easy, hence “RE”. The bright colors and smooth appearance of the logo convey cordiality and fun, but the abstract and modern look of the logo remind the viewer that this is still a business consulting company.
The client wanted the logo to be fun and artistic, but not too complex so as to be easily scalable and reproducible in black and white. The logo also needed to give off a friendly impression without being goofy.