Logo design based on a visual symbolism
This logo capitalizes on the company's field of business (providing water to universities) with a symbol that unites both universities and water.
They wanted the logo to be a graduation cap with a liquid water drop tassel, the drop being slim as it runs off of the cap and getting larger towards the bottom. Below that, they wanted "Campus Pure" written in large letters and "Purified Drinking Water" in smaller letters below that. The logo should be "very modern, but not futuristic".