Fresh Start is an international distributor of microbial agents, with a strong focus on environmental sustainability and global consciousness. Specifically, they wanted the logo to convey cutting-edge, caring, ready for action, and technical. The design derives from a molecular structure, as a nod to the chemical background of the company. The font used is fresh and modern, and adds to the cutting-edge look. Soft green colors make the logo approachable and convey the environmental message.