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The Haiti-based realtor and founder of Citadelle Groupe requested that the logo center on famous Haitian landmark, Citadelle Laferrière. The solidity of the structure creates a sense of trust and heritage, as does the solid, all-caps word “Citadelleâ€. The designers gave the company name a contemporary look by using modern, sans serif fonts. The bold contrast between the dark shadowed walls and light, warm-brown facades makes the design striking and eye-catching. The designers used a clear,