Words from our Managers:
Introduction
As most good entrepreneurs know, starting a company can be a daunting task. As a Projects Manager at Logobee.com, I have dealt with hundreds of start-up companies and have shared this stage of development with them. Logobee.com is a graphic design firm that specializes in Logo design. We offer a selection of high quality logos for the client to choose from at reasonable price. While there are many small details that go into starting up a company, let's discuss one important detail: logo design, based on some of the experiences I have had.
"You are the professionals; I don't want to box you in," many of our clients have said, or they will say: "Just use your artistic freedom in coming up with our logo." The reality is that too much freedom can hinder the artistic process. Even the best graphics designer needs some direction. A logo should reflect an organization's values, beliefs, personality, and essence. Although the logo designer is a creative person, they still need you to think about the values of your organization. After all, it will be you running the show. The more active you are in your project, the better the finished product will be, and more often then not, the faster the logo design will be completed.
Getting Started
First, sign up with a graphics company. A lot of people may be very excited about their project, but do not have the slightest clue as to how they want the logo to look, or even how to begin.
The best place to start is to take note of all the logos you like, and try to think about why you like them. Look at logos of your competitors, and assess how it portrays their values. Think about what attracts you to them and what elements you would like to see integrated into your project.
Now, it is important to note that if a sports logo is recommended to you and you are a funeral home director looking for something more conservative, then it should be clear to you that the values represented by the logo are not a good fit. Some concepts you may wish to explore include: abstraction, identifiable images, brush stroke, or even font based logos with an integrated image.