For DFW, orange is the new blue

October 7th, 2015

This week, Dallas Fort Worth airport launched a new logo – the first major redesign of its branding for 14 years.

DFW has grown from a small domestic airport to an international travel hub with millions of passengers passing through each year – the ninth busiest airport in the world. “We needed to evolve our brand to be more modern, memorable, unique and – critically – global,” said airport chief executive Sean Donohue, during the launch event.


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Best Western gets a new name and seven new logos

October 1st, 2015

In an effort to keep up with the changing and varied needs of travelers, Best Western is the latest hotel chain to undergo a facelift.

No longer to be known as Best Western International, the chain will now be called ‘Best Western Hotels & Resorts’, reflecting the variety of property types on offer around the world – and some new ones.

The old Best Western logo

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The 14 crucial questions designers should ask a client before creating a logo

September 24th, 2015

Any custom logo design company worth its salt will tell you that the key to creating a successful logo is good communication with the customer. In order to provide the client with a variety of logos to choose from, it is very important for a designer to understand said client’s preferences. The only way to accomplish this is to ask the right questions, such as…

1.       What is the name of your company? This one is obvious enough. Often, the name of the company will play a major role in deciding what will be represented on the logo – sometimes, the name itself is the logo. Even if that is not the case, the name of the company is incorporated into the logo more often than not. Even the simple question of whether the company’s name is long or short plays a major role in deciding the type of logo to be created.

2.       Which words in the company name do you want to emphasize? If the company name consists of multiple words, the client may not wish to give equal billing to all of them, especially since that might make an unnecessarily bloated logo. Some words will be made to stand out while others will be given minimal priority.

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Verizon new logo design: simple yet effective, or too simple and ineffective?

September 16th, 2015

Though the news was somewhat overshadowed by Google’s new logo launch this week, another big corporation has decided to go for a rebrand.

To mark its $4.4 billion acquisition by AOL, Verizon recently engaged design consultancy Pentegram to come up with a new logo for the telecommunications giant.



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New holding company, new logo design for Google

September 9th, 2015

I recently wrote about Alphabet, the new holding company that now owns Google and some of its subsidiaries. With this major change in structure, you could have predicted that Google itself would soon undergo a rebrand.

It happened.

As I opened up my internet browser on Monday, I noticed that the Google logo on my search engine home page looked a little different. At first I assumed it was a Doodle, another creative play on the original design to commemorate some significant event or another. I soon realized however, this is Google’s new look.


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Why you should change the font you use for emails

August 27th, 2015



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Google, but all grown up

August 21st, 2015

The big news in the business world this month was that Google has a new owner: a holding company called Alphabet. What does this mean for the world’s favourite search engine?

Well, not much really.

Users of the company’s services won't notice any difference at all. Alphabet, which is owned by Google’s founders Larry Page and Sergey Brin, is simply a chance to reorganize assets and mitigate risk on the stock market.

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New logo design for a new, more serious Mini

August 18th, 2015

In my mind, the Mini has always been a fun car – quirky, full of personality and always iconic. Think The Italian Job, Austin Powers’ “GR8 SHAG” model, and even Mr Bean’s classic beige number.

Classic Minis featured in 'The Italian Job'


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Logitechs squeaky clean new logo design look

August 14th, 2015

Though perhaps not a brand you’d immediately recognize on The Logo Quiz, Logitech is a computer peripherals company that has been around for over 35 years. Sat quietly sat in the backseat of its glitzier competitors, Logitech has been churning out useful, if not scintillatingly exciting devices since 1981.

Their products may not be as sexy as an Apple Watch – well, as sexy as an Apple anything, really – but that didn’t matter because everyone needs a mouse. In fact, if it hadn’t been for Logitech, we might all still be using the cursor keys to move around our screens.


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Goose beers brands

August 10th, 2015

In my last blog post I wrote about some of the beers made by an award-winning craft beer brewery near my home town, the Purity Brewing Co. One of their products, the intriguingly titled ‘Mad Goose’ pale ale, is named after a rather viscious bird found wandering the farm-based brewery grounds!

As I did some research about this brand, I came across several other ‘goose’ branded beers from around the world. Just for fun, here are some of these bird-themed brands!

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Parallelism or plagiarism of logo design?

August 5th, 2015

The issue of plagiarism in logo design is one we frequently denounce. But could it be that sometimes the public may be slightly too hasty in accusing a logo creator of plagiarism?

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Purity Brewing Co Beer logos with a back story

August 3rd, 2015

In the UK room temperature “real ale” has been the drink of choice for bearded old men for centuries. However, in light of the huge craft beer revolution across the pond, it’s now bearded younger men (and women, though less bearded) – of the hipster variety – who can’t get enough of the chilled versions of this traditional beer.

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Why do colors look different between monitor and print?

July 29th, 2015


Let’s start by analyzing our computer setup. First of all, there are different monitor brands and different video processors. Each comes with its own abilities to reproduce colors and brightness, determined by its hardware. Additionally, there exist all sorts of software setups, such as the monitor’s color mode, the color calibration of your computer and the video card software. This is why colors may look different from one monitor to another.


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Coca-Cola removes labels

July 28th, 2015

I could probably write a hundred different blog posts about the soft drink super-giant that is Coca Cola – the evolution and history of the brand is fascinating, as is the success of legendary campaigns such as “Diet Coke Break guy”, “Holidays are Coming” and the recent “Share a Coke” initiative, which saw the famous logo replaced by people’s names. Perhaps one day I will.

But the subject of today’s Coca-Cola-related post comes from the Middle East where, in the midst of the holy month of Ramadan, some people were enjoying their can of ice-cold Coke (during the hours of darkness, of course) without a logo on it all.

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Spotlight on Rajiv Surendra

July 23rd, 2015

Recognise this face?



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