Any custom logo design company worth its salt will tell you that the key to creating a successful logo is good communication with the customer. In order to provide the client with a variety of logos to choose from, it is very important for a designer to understand said client’s preferences. The only way to accomplish this is to ask the right questions, such as…
1. What is the name of your company? This one is obvious enough. Often, the name of the company will play a major role in deciding what will be represented on the logo – sometimes, the name itself is the logo. Even if that is not the case, the name of the company is incorporated into the logo more often than not. Even the simple question of whether the company’s name is long or short plays a major role in deciding the type of logo to be created.
2. Which words in the company name do you want to emphasize? If the company name consists of multiple words, the client may not wish to give equal billing to all of them, especially since that might make an unnecessarily bloated logo. Some words will be made to stand out while others will be given minimal priority.
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