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Russia unveils World Cup 2018 logo

November 13th, 2014

The dust has barely settled on the Brazilian soccer pitches that hosted the World Cup competition this summer, but Russia has just launched the logo design for the next tournament in 2018.

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3 perils of crowdsourcing in logo design

November 7th, 2014

In the recent years, the amount of crowdsourcing companies that provide logo design services for a fraction of the price has skyrocketed, and more and more people are getting hooked on this sort of services. But is that really something to be happy about? After all, the saying goes that if something is too good to be true, it probably is. Crowdsourcing logo design is no exception – the tempting premise diverts a buyer’s attention away from several crucial flaws.

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Microsoft replaces Nokia Lumia logo

October 31st, 2014

In the late 90s and early 00s, Nokia was the ‘must-have’ mobile phone brand – who didn’t have a Nokia 3310? But, failing to keep pace with the rapidly evolving smartphone market, the cellphone arm of the Finnish comms company suffered and was sold to US tech giant Microsoft in 2014.

 

Though the Nokia logo has so far co-existed alongside Microsoft Mobile, the end is now nigh for Nokia-branded phones. Its flagship smartphone – originally branded as the Nokia Lumia Windows Smartphone, is now dropping the untrendy Nokia tag altogether.

Here’s the new Lumia branding: very definitely a Microsoft phone now, featuring the signature Microsoft flag. Interestingly, the brand name Lumia has also disappeared from the phone!

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Aerial Bold: turning topography into typography

October 30th, 2014

The brains behind an innovative new idea fusing typography with geography and computer science are seeking financial backing via crowdfunding platform Kickstarter.

German computer programmer Benedikt Groß and American geography student Joey Lee have teamed up to create the world’s first font from real Google Earth satellite images.

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Responsible advertising: should certain brands be banned from children?

October 22nd, 2014

 

Advertising in the world of sport is big business. Not only are there advertisements on and around the pitch or court, but almost every single athlete or sports personality also wears at least one sponsored brand on their clothing.

In British football (soccer), every team has a big corporate sponsor, ranging from telecommunications companies to financial institutions to airlines to high street brands. In short, almost any company that has enough cash to pay for the publicity can bid to feature on the front of a team’s kit.

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What is your take on fakes? Is Moschino logo belt the most faked accessory?

October 17th, 2014

They say imitation is the sincerest form of flattery, but counterfeit goods cost the design industry billions of dollars each year.

When it comes to fakes and the real deal, sometimes the difference is very obvious. I remember holidaying in Greece when I was younger and seeing laughing at the misspelled brand names for sale in the local market - “Adibas”, “Pansoanic” and “Reebock” spring to mind. Why buys these things?!

Sometimes the difference is not in the spelling but the quality. Famous prints like Burberry tartan or the Louis Vuitton logo are seen not just on genuine designer bags and clothing in high end stores, but also on copycat goods made from plasticky, cheap materials sold on market stalls and in low-end wholesalers. 

I recently read an article in the newspaper which asked the question, “Is Moschino’s logo belt [below] the most faked accessory?”


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