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Holy smokes! Valencia drops lawsuit against comic publisher

December 12th, 2014

Last week it was announced that DC Comics, the publisher behind the Batman comics, had filed a lawsuit against Spanish soccer club Valencia to stop them using a new logo design.

Though the bat symbol has been a part of the soccer team’s branding since its inception, the design was recently revamped and a new application for copyright was made. This roused tempers at DC Comics, which countered the claim saying the logo was too similar to the Batman brand.

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5 New UNESCO Cities of Design

December 8th, 2014

Helsinki, one of the new UNESCO Cities of Design. Image by Harri Timonen, via Flickr (CC-BY 2.0)

 

Santa Fe (Mexico), Buenos Aires (Argentina), Kobe and Nagoya (Japan), Montréal (Canada), Seoul (Korea), Shenzhen, Shanghai and Beijing (China), Berlin (Germany), Saint-Etienne (France) and Graz (Austria). What do these cities all have in common?

They are the only 12 countries in the world – until now – to have been awarded the coveted ‘UNESCO City of Design’ status.

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New font helps dyslexics to read

December 3rd, 2014

People with dylexia find reading more difficult than most – but not any more, thanks to a new font developed by a Dutch graphic designer.

Himself dyslexic, Christian Boer designed the ‘Dyslexie’ font back in 2008 as part of his final thesis project at the Utrecht Academy of Art. Since then, scientists have subjected the font to rigorous testing, and found that 84% of dyslexics studied could read the font faster than other standard typefaces.

Visually, Dyslexie has been called “the chubby-ankled cousin of Comic Sans”, which doesn’t sound too appealing from a design point of view! But with 77% of test subjects making fewer mistakes when reading the new font aloud, my guess is that this font will soon catch on, particularly in educational contexts.

The font ‘works’ by making individual letters subtley more different from each other than usual. Dyslexics often subconsciously switch or flip letters with similar shapes around – letters such as ‘p’ and ‘d’ or ‘v’ and ‘w’, for example. Dyslexie gives each character a ‘lower centre of gravity’ so that they are less likely to be confused.

You can find out more about how the font works by watching this short YouTube clip: http://www.youtube.com/watch?v=VLtYFcHx7ec.

You can also download the font for free from Christian’s website at: http://www.dyslexiefont.com/en/dyslexia-font/.

 

About the Author:

Although her primary niche is in scientific writing and editing, freelance writer Lisa Martin is also a creative type with an eye for design. She regularly works alongside graphic designers and as such has a keen interest in the development of logos and branding.

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Let Books be Books: The beginning of the end for gender-marketed children

November 27th, 2014

British parents are leading a campaign to rid our bookshelves of children’s fiction specifically targeted either to boys or to girls.

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The Sony International Logotype Design Contest of 1981

November 25th, 2014

You’d expect a large consumer brand at the top of its game to have a huge branding and advertising budget. But back in 1981 – the heyday of the Sony Walkman – global electronics firm Sony decided to hand over a planned logo redesign to its customers.

But it turned out that crowdsourcing a logo was a really bad idea.

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Tomato sauce for Pizza Hut

November 24th, 2014

Inspired by the success of the recent rebranding of Taco Bell, now it’s Pizza Hut’s turn to get a new look.

Though the essence of the brand – the sloping, brush-stroked script and red ‘hut’ roof – will not change, the new logo is flatter, more one-dimensional and features a simpler colour palette. The new background to the red and white logo is inspired by a swirl of tomato sauce on a pizza base.

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