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Brazilian World Cup logo design sends mixed messages

July 14th, 2014

For a dedicated football (soccer) fan, seeing your country win the coveted Jules Rimet trophy is literally The Best Thing Ever. Though my team, England, crashed out of the 2014 FIFA World Cup in the early stages, the excitement and passion of “the beautiful game” continues and many are eagerly awaiting Sunday’s final battle between Argentina and Germany.

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Sports field logo design

June 17th, 2014

Once upon a time, sports fields were green. Sometimes with subtle stripes mown into the lawn, and white painted boundary lines approproate to the sport, but in general, pitches were green as grass.

But advertising at sporting fixtures has become such big business that companies must now be increasingly innovative with their product placement.

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Un-united Kingdom?

June 5th, 2014

Here in Great Britain we’re all eagerly awaiting the Commonwealth Games.

Whereas at the Olympic Games British athletes compete for Great Britain & Northern Ireland, at the Commonwealth Games we can support English, Welsh, Scottish and Northern Irish athletes individually, as well as competitors from the smaller constituents including the Channel Islands, and the Isle of Man.

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Uniqlo lets customers choose their t-shirt design

May 20th, 2014

Uniqlo’s unique selling point has always been that it offers simply designed clothes, in high quality fabrics, in a wide range of colors to facilitate the creation of a mix and matchable capsule wardrobe. But with the launch of a new Uniqlo range, it seems that the Japanese clothing giant is moving away from a wardrobe-by-numbers approach and is letting its customers get a bit more creative.

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Netflix logo “refreshed”

May 16th, 2014

Movie rental subscription service Netflix has been around now for almost twenty years. A lot has changed during that time; mostly recently Netflix’s logo design.

When Netflix first started, the only way you could use it to watch movies and TV box sets was to create a wishlist of titles online, and then wait for the physical DVDs to be delivered to your door. Back then, in the late 1990s, Netflix’s logo was designed to catch the eye among the other envelopes that arrived in the mail; it was all bold, shadowed type and a bright red, black and white pallette.

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PayPal’s new logo design no longer resembles a car park icon

May 8th, 2014

In a recent brand survey conducted on behalf of money exchange giant PayPal, findings indicated that most people recognise PayPal as a brand and something to do with online money, but few were sure of what, exactly, PayPal actually does…

And so with the launch of a new mobile payment service, PayPal has taken the opportunity to refresh its image with a new logo design.

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