Everyone’s crowdsourcing everything these days, raising money for community projects, taking part in charity events, funding scientific research – the list goes on. Crowdsourcing seems to have become trendy in the logo design world too, with a number of organisations using the method as a way to generate novel ideas, engage with members of the public or a particular community, and to kickstart a self-perpetuating marketing campaign.
In 2013 municipal governors of the Italian city of Florence decided to go down the crowdsourcing route to come up with a new brand identity for the city. The competition, open to both professional and amateur designers, encouraged entrants to submit logo design ideas, in sketch format, to rebrand Florence as an international tourist destination.
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